blished China’s first wine enterprise——Changyu in Yantai in the Shandong province, which became the “birthplace of China's wine industry” .

In 1899,Changyu made China’s first bottle of wine.And in 1914,Changyu made China’s first bottle of brandy.In 1915, four kinds of Changyu products--Chefoo Red Rose Wine, Riesling Dry White Wine, Koya Brandy, and Vermouth won four Grand Gold Medals( Grand Prize), the top prize awarded at Panama-Pacific World Expo in San Francisco, which was the first time that Chinese wine and brandy won an international exposition award.

After 132 years of growth, Changyu has developed over 250,000 mus of vineyards and operated 14 world-class chateaux across the key wine regions in Asia, Europe, America and Oceania . It has emerged as one of the most expansive wine enterprises globally.

Changyu is the absolute leader in China wine market with a share of more than 50%.In the overseas market, Changyu's products have been exported to over 80 countries including the US,UK, France, Germany, Japan, Canada and Singapore.

In 2020, 2021 and 2023,Changyu maintains the second place in the "World's most valuable Wine Brand" list released by Brand Finance,the world's leading brand valuation consultancy .

Among the “world’s top 10 best-selling wine brands”released by the Drinks Business,the world’s most influential wine media ，Changyu ranked the fourth for many years. It is also the largest wine enterprise in Asia.

Changyu comes top with a BSI score of 83.2 in BrandFinance’s  World's Strongest Wine & Champagne Brand List 2023.According to Brand Finance, the massive and growing size of the Chinese wine market means that the brand(Changyu) is extremely valuable.

At the 29th to 32nd Mundus Vini World Wine Competition held in Germany, Changyu was awarded the "Best of Show China" for the latest four years.

Longyu Wine Estate

As a high-end strategic wine brand of Changyu , Longyu was born at the eastern foot of Helan Mountain in Ningxia, China.

In 2023, Jancis Robinson MW, one of the world's top three wine critics, gave Longyu a score of 17.5(second only to Chateau Lafite’s 18.5 points), which is the highest score among the 483 Chinese wines rated by Jancis Robinson.Since the opening of Wine Estate, Longyu has won over 150 international awards,sold well in 50 countries around the world.Longyu is the Chinese estate wine listed in the most Michelin stars and Black Pearl restaurants winelist worldwide.It is also the leader in Chinese estate wine market with the largest sales volume of wines above 1,000 yuan.

Why is Longyu the new benchmark of global wine?It's due to their perseverance and dedication at all costs.

In order to select the best grapegrowing area, they tried almost the entire appellation of Ningxia within 17 years and selected 25  blocks with a total area of 5600 mu as the exclusive grapegrowing base.

In Ganchengzi,the most representative small wine region in Ningxia ,only 15% of the blossoms set fruit successfully due to the strong breeze and gale during bloom every year, resulting in loose bunches of grapes with tiny grains and thick skins. so there is rich phenolic compunds and aromatic substances in the wine.

Longyu comprehensively has improved the "tilt horizental single-cordon pruning system”and confined the fruit setting zone to an area about 20cm where the light and heat conditions are optimal, so as to produce the full and evenly riped berries.

During harvest,grape selection processes are first carried out when the fruit hanging on the vines.An additional manual selection of clusters and optical sorting grape grains for 360 °capture are important processes to ensure every grape grains into the fermenter is perfect.

Grapes harvested in different batches and blocks are made with different processes and fermented into over 100 fermentation vessels.To enhance the aromas from grapes, a meticulous selection of superior yeast strains  at home and abroad are conducted, followed by a gradual fermentation process carried out in three distinct temperature zones.

Different styles of bulk wine are put into more than 30 high-end oak barrels in different regions, different textures and different toast levels,and aged for 24 months.

Longyu Wine Estate invites more than 20 senior winemakers around the world to blend wines in structure,body,bouquet,balance and integrity according to their own preferences.

Hundreds of samples will be appraised and blind tasted for several rounds and the highest scoring wine can be crowned as "LONGYU". After 6-12 months bottle storage depending on the quality level, a full- bodied and well-structured Longyu wine with strict standards and complex techniques will be launched to the market.